This week I was fortunate enough to be invited into the studios of Future Radio. Future Radio began broadcasting on a full time basis in August 2007. It is used for several key purposes in Norwich which include
- An engagement tool for the local and wider communities
- An education and training resource
- An information and advice service
- A platform for local talent
During a wide ranging discussion with Tim MacWilliams we talked about the importance of business strategy, marketing planning, and brand identity to any business, the benefits of supporting the local economy, why Norfolk can be such a positive backdrop for entrepreneurship, and why I personally enjoy living in Norfolk so much.
I have never been on the radio before but the team at Future made me feel very welcome. You can listen to my pod cast by visiting my web-site – www.getcomfortableltd.co.uk
Ofcom have announced that Future Radio has been successful in its recent application for an expanded, Norwich-wide license. This will mean the current restrictions on the transmitter can be reduced and a new licence will enable us to cover the whole of Norwich, working with communities across the city and reaching new audiences (through a clearer, stronger signal…). Fantastic News!