Learning from other Brands

I have recently been trying to absorb a lot of information about different business models and how they affect the outcome of businesses. Two books I have enjoyed reading are “The Story of Green and Black’s” and “Innocent, Our Story…

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Freakonomics!

I have just finished reading Freakonomics. What a thought provoking and interesting read. When I first became interested in Marketing professionally I did dabble a little in economics and this book reminded me what a fascinating subject it really is.…

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