Wine is a passport to the world!
Wine is a passport to the world!
I really enjoyed reading this book. Nic Frances shares his experiences of working for a charity and his own journey that led him to move into business development. Although the book does not discuss the social enterprise model, it does…
I really enjoyed reading this book. It is clear to me that the nature of innovation has changed dramatically over the last decade or two. As companies look to grow through building new revenue streams they are increasingly faced with…
I would describe this book as almost like a mini guide to an MBA, or an exercise book for an entrepreneur. The style of the book makes it easy to read and the visual look and feel of it is…
I really enjoyed reading the Long Tail by Chris Anderson. The book considers the impact of several recent phenomena to demonstrate how the old conventional rules around building a business may no longer need to be applied. In particular he…
I have just read the Jim Collins big seller – Good To Great. A few people in marketing , Norwich business people and MBA colleagues, have mentioned the book to me. I was surprised when I finished reading the book…
I have just finished reading Freakonomics. What a thought provoking and interesting read. When I first became interested in Marketing professionally I did dabble a little in economics and this book reminded me what a fascinating subject it really is.…