Wine is an experience, a story, and often, an expression of family history, culture, and a sense of place. The label on a wine bottle can be incredibly influential in determining whether a consumer picks it up from the shelf.…

In recent years, there has been a noticeable shift in how younger consumers approach alcohol consumption. For many younger people, drinking is no longer an everyday or social necessity but rather about experience, quality, and moderation. I have started to…

  Marketing For Wineries & Vineyards I’m writing a comprehensive marketing manual / handbook specifically for the wine industry.  It will feature, history and case studies of the main marketing considerations for wine, a practical guide covering the key topics…

As we go into the final 10 days of preparation for the Wine Diploma exams, if you are anything like me, it is quite likely you may experience a sudden bout of anxiety or a real drop in confidence.  This…